Effectiveness of Tourism Research Paper Example | Topics and Well Written Essays - 2000 words

Effectiveness of Tourism - Research Paper Example However, different countries rely on different sources for generation of income. These sources vary from small basic household products to large-scale destructive missiles (weapons of mass destruction), from daily used dairy products to fashion and clothing accessories, from agricultural products to the latest high-tech gadgets, and from medical equipment to services related to hospitality. Hence, there are countless ways by which countries are earning their livelihoods and generating profit. Tourism is also one of the important ways adopted by many countries of the world, and as a result these countries are generating large amount of income. Tourism fulfills the basic human needs of rest and recreation and can give maximum fruits to countries in many ways (Smith, 1994). It is beneficial for countries that are already developed, and for countries that are willing to develop, tourism can play an effective role provided they have sights to offer to tourists (Octaviano, 2012). Tourism c an play a vital role in raising the GDP of the countries; it can be fruitful in many ways for under-developed countries as these countries usually lack power and are looking for ways to shift their status from that of a third world country to that of a first world country (Urry, 2003). For instance, the role played by Philippines government in the promotion of tourism has worked for the country in a number of ways, and the tourism history of this country can be used as a â€Å"road map† for other under-developed states. Philippines did some structural adjustments with the help of World Bank in mid 70s (1973-1974) and initiated a program to endorse tourism. Moreover, different countries during the same tenure also made structural adjustment programs to promote tourism. They adopted variety of techniques: for instance, they attracted investors and transnational corporations that have in most cases the control over resorts, hotels and transportation; they helped programs funded by other countries, providing them with full government support to enable them to carry out their operations; and they took loans from various different sources in order to create an infrastructure for tourism expansion. The Philippines Tourism Strategy as a Role Model for Under-Developed Countries The Philippines tourism strategy can be considered as a classic example of what tourism has to offer to under-developed countries (â€Å"The Philippines†, n.d.). As it is believed, tourism in Philippines emerged due to major contributions by Marcos (dictator) in 1973 (Lumang, 2008), who had this vision of making Philippines a City of Man. Chasing that vision, he restlessly worked on engaging international hotels chains and other businesses to come and invest in the country in order to promote tourism. Marcos made relaxed and favorable policies for these foreign businesses so that their stay in the country could be prolonged. More than three decades have passed, and still tourism in Philippines is giving fruits and has matured in a number of ways. It has shown growth and is still following the same trend. Moreover, this trend is achieved because of the development plans, goals, policies

Western Civilization. The Rise Of Sovereignty And The Creation Of Essay

Western Civilization. The Rise Of Sovereignty And The Creation Of Nation States - Essay Example Western civilization has been described in the western culture that is found in the scientific, political, artistic and the philosophical principles that were adopted by people at that time. This term has been linked to immigration and settlement in Western Europe. This period has been marked by the changing way of life of the people. It was marked by changes in different spheres of life of the people. In particular there was marked rise of industrial systems, education, urbanization and other aspect of life of the western world. Among the things that marked the rise of western civilization was the rise in sovereignty of the nations. In this regard there was increased fall of empires and the rise of nations. The Western Roman Empire which ruled the modern states of Italy, France, Spain, Portugal and England for centuries had collapsed as a result of combination of a number of factors. One of such factors was economic decline which had an impact on the decline of the military spending leading to reduced military strength. The empires were based on the military strength and therefore the fall of military might led to invasion by other tribes. The fall of the Western Roman Empire in its military strength led to the invasion by the barbarian tribes which were coming from Scandinavia and other states like Germany. They invaded the Western Roman Empire and led to its eventual fall. This had an effect on other factors like racial, religious, and the political life of these empires. Increased warfare with the invading tribes and economic crisis could have contributed in a great way to the fall. (Hobsbawm, 1992) Therefore with the fall of the empires there was increased rise of the modern sovereign states. The fall of the empire led to the defragmentation to individual states which were sovereign with internal government. The fall of the Western Roman Empire led to the formation of the modern day states of France, Spain, Portugal, England and Italy. Owing to the factors that led to the fall of the empire such as racial, religious and political division, the emerging states were grouped in some aspects of community. It has been shown that racial and ethnic factors were the main leading factors that led to the fall of the empire and the consequential formation of sovereign states which were based on common aspects of these communities. Those who spoke the same language grouped themselves together and formed one sovereign state. For example those who spoke Spanish grouped themselves together to form Spain, while those who spoke French formed the modern day France. This marked the beginning of the rise of sovereign states which were internally governed. In the high middle Ages, feudalism rose to be a dominant social, economic and political system in the western countries. The monarch and the nobles were at the top of the society while the rest of the society was left as peasants and serfs. The serfs were given protection by the monarchs from the invasions of the outsiders. The church also grew strong and had a say in the administration of the states which were growing to be sovereign. The Catholic Church became especially strong at this time and in the medieval period, there was suppression of other religions and the church also had a lot of influences on the political life of the states. In the late middle ages, there was the rise of the

Case Study: Mother Dairy Milk

Case Study: Mother Dairy Milk Mother Dairy Milk Case Study On Mother Dairy Abstract Mother Dairy is looking to take advantage of the opportunity which are in galore available for all milk manufactures. Mother Dairy-Delhi was set up in 1974 under the operation flood programme. it is now a subsidiary company of National Dairy Development Board (NDDB). Mother Dairy sources its entire requirement of liquid milk from dairy cooperatives. Similarly, Mother dairy sources fruits and vegetables from framers/growers associations. Mother dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/pack the Dhara range of edible oils by undertaking to nationally market al dhara products. Of the three As of marketing-availability, acceptability and affordability, Mother dairy is already endowed with first two. Hence no efforts are needed to make it acceptable. Its availability is not a limitation either, because if the ample scope for increasing milk production, given the prevailing low yields from dairy cattle. It leaves the third vital marketing factor affordability. How to make milk affordable for the large majority with limited purchasing power? That is essence of the challenge. Current theories of strategy and organization suggest that Mother Dairy benefit from related diversification and tight coordination of the multidivisional structure. This Project aims to probe into this issue by using theoretical framework of strategy, structure and performance. three issues will be addressed by us: a) What strategies and structure does Mother Dairy adopt in a constantly changing and turbulent developing economy? B) Do the influences of Mother Diary have interaction effects with environmental conditions? C) How does Mother Dairy make its competitor not to grasps its market in the gurgaon area? Introduction â€Å"Mother Dairy† is the single largest brand of milk in Delhi, India as well as in Asia, marketing about 1.9 million litres of milk per day.Mother Dairy commands 40% market share in the organised sector in and around Delhi, primarily because of consistent quality and service what ever be the crisis-floods, transport strike, curfew etc. Mother Dairy, Patparganj, Delhi, is presently manufacturing selling around 8.5 lakh litres of tonned milk through bulk vending shops. Mother Dairy, Delhi is an IS/ISO-9001:2000 and Hazard Analysis Critical Control Points (HACCP) and IS-14001:1996 Envoirnment Management System (EMS) Certified organisation.Mother Dairy was the first industry in country to implement ISO-14031(Envoirnment Performance Evaluation) project. The comany’s Quality Assurance Laboratory is ISO/IEC-17025:1999 certified by NABL (National Accreditation Board for Testing and Calibration Laboratory), Department of Science Technology, India.This provides assurance to the consumer in respect of Quality and Safety of products manufactured and marketed by Mother Dairy Background of Mother Dairy The main reasons for the low yield are:  · Lack of use of scientific practices in mulching. Inadequate availability of fodder in all seasons. Unavailability of veterinary health services. Indian Dairy Products The term Indian Dairy Products refers to those milk products, which originated in undivided India. Flow Chart of Conversion of Milk Into Traditional Indian Dairy Products sMilk Cultured Condensed Acid Precipitation Shrikhand Ghee Lassi Kadbi Misti Doi Rabri Kheer Kkoa Paneer Sandesh Chhana Rasgoola Pantoda Rasmalai Burfi Pedha Kalakand Gulabjamun Major Players There are virtually 15 major Dairy Cooperative Federations in India, namely: Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF) Bihar State Cooperative Milk Producers Federation Ltd (COMPFED) Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) Himachal Pradesh State Cooperative Milk Producers Federation Ltd (HPSCMPF) Karnataka Cooperative Milk Producers Federation Ltd (KMF) Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF) Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF) Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh) Orissa State Cooperative Milk Producers Federation Ltd (OMFED) Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF) Punjab State Cooperative Milk Producers Federation Ltd (MILKFED) Rajasthan Cooperative Dairy Federation Ltd (RCDF) Tamilnadu Cooperative Milk Producers Federation Ltd (TCMPF) West Bengal Cooperative Milk Producers Federation Ltd. (WBCMPF) National Dairy Development Board (NDDB) is the central cooperative board of the country and was created to promote, finance and support producer-owned and controlled organizations mentioned above. Two main players – Amul of GCMMF and Mother Dairy of NDDB – is the leading brand in India. Our main focus is to analyze the strategic move of NDDB for mother Dairy from top to bottom. Thus we are going to concentrate on the progress of Mother Diary and NDDB for their future strategies. Historical Background of Mother Dairy MotherDairy is the single largest brand of milk in India as well as in Asia, marketing about 2.2 million litres of milk per day. Mother Dairy commands 40% market share in the organized sector in and around Delhi, primarily because of consistent quality and service – whatever be the crisis floods, transportstrike, curfew etc. Mother Dairy, Patparganj, Delhi, is presently manufacturing selling around 8.5 lakh litres of tonned milk through bulk vending shops. Mother Dairy, Delhi is an IS/ISO 9001:2000 and Hazard Analysis Critical Control Points (HACCP) and IS-14001:1996 Envoirnment Management System (EMS) Certified organisation. Mother Dairy was the first Dairy in the country to implement ISO-14031 (Envoirnment Performance Evaluation) project. Thecomanys Quality Assurance Laboratory is ISO/IEC- 17025:1999 certified by NABL (National Accreditation Board for Testing and Calibration Laboratory), Department of Science Technology, India. This provides assurance to the consumer in respect of Quality and Safety of products manufactured and marketed by Mother Dairy. The National Dairy Development Board (NDDB) commissioned Mother Dairy in the first phase of Operation Flood in 1974. Considering the success of Dairy industry NDDB established Fruit Vegetable Project in Delhi in 1988 with SAFAL as its umbrella brand. With a view to separating the commercial activities from developmental activities, the NDDB merged Mother Dairy and the Fruit Vegetable project into a wholly owned company named Mother Dairy Fruit Vegetable Ltd (MDFVL) in April 2000. This becomes the holding company of Mother Dairy India Ltd (MDIL) – a marketing company and Mother Dairy Foods Processing Ltd (MDFPL) – a processing company. MDFPL is a multi unit company, with units at various locations in India. Mother Dairy, Delhi is one of the units of MDFPL. The company is a highly trusted house hold name for its wide range of milk products like Milk, Flavored Milk, Ice-Cream, Dahi, Lassi, Table Butter, Dairy Whitener, Ghee etc. The application for the award is being made for Mother Dairy, Delhi unit. Mother dairy has taken up the concept of Total Productive Maintenance (TPM) wholeheartedly. The number of employees involved in KAIZENS and the no. of KAIZENS per employee are very encouraging. Mother Dairy is a member of CII-TPM Club and the KAIZENS done by Mother Dairy employees have been selected and presented in 2nd ,3rd ,4th and 5th National Kaizen Conferences held from time to time during the last three years. Our TPM efforts have resulted in increase in MTBF and decrease in MTTR, quality improvement, Cost reduction and reduction in accidents. Mother Dairy has received Best Productivity Performance award for three consecutive years starting from1987-88 to1989-90 and again from1995-96 to1997-1998 from National productivity Council and a commendation Certificate for Rajiv Gandhi National Quality Award, National Energy Conservation Award 2004, Oil and Gas Conservation Award 2004, Indian Innovation Award 2004 and Safety Initiative Award 2005. Over the years, Mother Dairy has not only served the daily need of milk of the consumers of Delhi, it has also extended its milk to other States like Haryana, Uttar Pradesh, Maharashtra, Andhra Pradesh Gujarat and is expanding its wings rapidly to serve the masses. Strategically located Mother Dairy booths across Delhi and NCR make it convenient for you to pick up your daily requirement of Milk, Flavored milk, Butter, Dahi, Lassi, Cheese, Chaas†¦.mouth watering Ice Creams. The focus is on key markets for each of the categories. In the curd category, they have been in Delhi for a while now and launched in Mumbai. They hold a 60 per cent market share in Delhi, but it is too soon to gauge where we stand in Mumbai. Objectives and Business Philosophy of Mother Dairy The main stakeholder of Mother Dairy was the farmer member for whose welfare it existed. Unlike other organizations, their objective is not to maximize the profit. They are more interested in giving the best price for the farmers for their milk than in making a large profit. Thus they look at the price given to their suppliers as not a cost but as an objective. Mother Dairy had, as its main objective, â€Å"carrying out activities for the economic development of agriculturists by fficiently organizing marketing of milk and dairy produce, agricultural produce in raw and/or processed form and other allied produce†. This was to be done through: Common branding Centralized marketing Centralized quality control Centralized purchases and Pooling of milk efficiently Mother Dairy had declared, as its business philosophy, the following: ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk, milk products and other food products to consumers at competitive prices and; uphold institutional structures that empower milk producers and farmers through processes that are equitable. The biggest strength of Mother Dairy was the trust it had created in the minds of its consumers regarding the quality of its products. NDDB, and its brand Mother Dairy, stood for guaranteed purity of whatever products it had produced. Adulteration was simply not done in any of its products. In India, where such trust was hard to come by, this could provide a central anchor for Mother Dairy’s future business plans. For more than 40 years Mother Dairy helping to create a national network has been adapted and extended to other commodities and areas. Their constant effort to learn and to enrich experience is central to their approach and capacities. In times to come, Mother Dairy shall strive to become a leading player in the food industry in India. Strategies Implemented 1. Focused Approach Mother Dairy wants to get into bigger markets and have bigger shares in those markets. The cooperative is also expanding its product portfolio further to match rival offerings – particularly those of Amul. For the first 22 years of its existence, liquid milk was the only dairy product that Mother Dairy offered. It was in 1996 that it came up with ice-creams. But the real spurt came about four years ago, when it introduced curd, flavoured milk, lassi and mishti doi. It introduced butter a year-and- half ago; ghee and UTH milk a year ago; and cheese, about 10 months ago. And under its frozen foods and vegetables brand Safal, besides the introduction of corn and mixed vegetables, it has come out with frozen potato-based snacks in a few months. So while the product portfolio has been growing, Mother Dairy has plans for reach out to newer markets but the strategy here is more product-specific. In liquid milk, it will initially concentrate only on four markets Delhi, its home ground; the Junagarh region and Ahmedabad in Gujarat; Mumbai, which it entered a few years ago; and Hyderabad, where it moved in a little more than a couple of years ago. They have no plans to go everywhere with liquid milk. Whats the need to get into those markets that already have strong co-operative brands? Their objective of getting into newer locations is not to make Mother Dairy larger, but to ensure that there is a large viable distribution network and consumer brand to take care of surplus milk. In Mumbai, where the liquid milk market is close to 40 to 42 lakh (4 to 4.2 million) litres a day, only about 20-22 lakh (2-2.2 million) litres a day is in the organised market and that too is highly fragmented with a number of smaller players with shares of about 10,000-20,000 litres a day. Mother Dairy claims a share of 170,000 litres a day, with the biggest player, Mahananda, selling about 800,000 litres a day and Aarey and Amul about 250,000-300,000 litres a day each. In Hyderabad, Mother Dairy claims it has a 15 per cent market share of the approximate 9-10 lakh (900,000 to 1 million) litres a day of the organised market. These are still early days in the two markets, but we are looking at 10-12 per cent growth in the overall fresh milk segment. 2. Wider Spread However, as far as other dairy products are concerned, Mother Dairy plans to expand across the board. Other than milk, for most state federations, dairy products are still a small part of their operations. So they are taking their products to regions across India, where they see enough market potential. In ice creams, it was only a bit more than two years ago that Mother Dairy entered its first market outside Delhi UP and Punjab. Today, its extended its operation to Haryana, Jaipur, Mumbai and Kolkata as well. Next year, it plans to go south to Hyderabad and Bangalore. In the case of butter and cheese, its present across north India, Mumbai and Kolkata, and has plans to enter Bangalore by year-end. In UTH milk, it has entered Mumbai and the milk-short areas of West Bengal and north-east. For ghee, although the current focus is the northern region, it has plans for a nationwide presence. As far as Mother Dairys non-dairy products are concerned, edible-oil brand Dhara has already has nationwide presence. 3. Product Differentiation While Mother Dairy still may not have a product portfolio as large as Amul, which is also expanding across the country in a big way and is a much bigger player, its doing its bit. Mother Dairy says the idea is not just to enter new markets, but to do well in those markets which mean bigger market shares in the different product categories in whichever market it is present. The drivers will be value created through quality of the offerings as well as innovations in products. This will, of course, be backed by relevant marketing and promotion campaigns.Mother Dairy are bringing in mass Indian flavours which are building up in terms of absolute percentage of contribution. Their attempt is to make the taste experience in ice creams as familiar as possible so as to increase consumption. Take the case of curd. It started off very slow but today, Mother Dairy claims its growing at close to 60 per cent year-on-year in Delhi. Here again, the Indian flavour formula seems to have worked. While curd from an MNC player is probably based on international formulation, they formulated it to taste as close to home-made curd as possible. If the offering fits well with the Indian consumer, the resistance is lower and acceptance more. 4. Smart Marketing On the marketing front, Mother Dairy says its trying to take its product campaigns and communications to a higher platform. For instance, in the case of milk, the campaigns do not talk about the obvious benefits milk is good for health, it has calcium and so on but rather it targets children and are created around ideas such as The country needs you, grow faster. As far as products such as butter, cheese and ice creams go, the campaigns have been created around taste. For butter again, the focus is on children. Here, Mother Dairy has dared to go different. Since 60 per cent butter is consumed by kids, the company wants them to sit up and take notice of its butter. Makkhan Singh, a sturdy jovial cow (a cartoon character) has been made its brand ambassador. While Mother Dairy has been carrying out school programmes games and activities – involving Makkhan Singh in Delhi, it has plans to take such activities to Mumbai and Kolkata as well. It also runs a gaming website on the character to attract children. Its cheese for children again. A couple of months ago, Mother Dairy carried out a retail activity: Cheese khao superhero ban jao, where kids buying cheese at a retail outlet were invited for a photo op dressed as superheros through Polaroid cameras; and the framed photograph was presented to them. The activity was carried out in about 150 outlets in Delhi and Mumbai, with about 20,000-25,000 snaps being taken. Cheese was also something that helped the company bond better with its retailers. In November 2005, retailers in Delhi displayed banners proclaiming, Cheese ke saath bees ki cheez, a proposal that said if a consumer buys Mother Dairy cheese, the retailer can offer him anything worth Rs 20 from the shop which worked better than offering something free with the product, which the consumer didnt even needs. The exercise resulted in better ties with retailers. A positive response made Mother Dairy to repeat it in Kolkata as well. Clearly, Mother Dairy has aggressive plans. But, strong regional brands and other co-operatives will continue to give it tough competition. Perspective Strategies applied by Mother Dairy Mother Dairy maps the future of dairying in India, setting realistic goals for Strengthening Cooperative Business, Production Enhancement, Assuring Quality and Creating an Information and Development Research. The plan was realised with the successful completion of the Operation Flood Programme and has been developed by the State Milk Marketing Federations and the Milk Producers Cooperative Unions in consultation with the Dairy Board. The goals and strategies to meet them have been drawn by its actual implementers Federation and Unions and supported by NDDB. 1. Strategy for Strengthening Cooperative Business: Recruit, train and motivate increasing numbers of women to work for Mother Dairy to achieve significant improvements in dairy husbandry, as they primarily shoulder animal. husbandry related responsibilities in rural India. Consolidation and growth in milk and milk product marketing, promoting better equity for regional cooperative brands and developing qualified and skilled manpower. Education of producer members, opinion leaders and trained professionals to be expanded and strengthened. Empower local leaders, strengthen societies and equip their staff and members with the skills and information they need. Persuade the State and Central Governments to remove the shackles on cooperative laws so dairy can compete on equal terms with other forms of enterprise. 2. Strategy for Production Enhancement: Improve the production potential of indigenous breeds of cattle such as Sahiwal, Gir, Rathi and Kankrej and breeds of buffalo such as Murrah, Mehsana and Jaffarbadi through appropriate selection programme. Cross non-descript cattle with Holestein Friesian in areas with adequate feed and fodder and with Jersey in resource-poor areas. Increase the production and use of high quality feed appropriate to local conditions. Increase production and availability of green and ensiled fodder. Encourage unions, NGOs and cooperatives to put common property area under improved pasture and fodder tree. Expand first-aid coverage through village level societies Increase vaccination of animals against HS, BQ and FMD Develop Mastitis and Brucellosis control strategies 3. Strategy for Assuring Quality: Identify and address quality related problems at every stage from the producer at the village cooperative, to the dairy plant and the process of final delivery to the consumer. Facilitate improvement of hygiene, sanitation, food safety and operating efficiency in the dairy plants and sensitize dairy personnel to product quality aspects as per international standards. 4. Strategy for Creating an Information and Development Research Link large cooperatives, Unions, Federations and NDDB in a national network that collects, adds value and disseminates information Ensure availability of analytical information for Policy Planning and Decision Support Mother Dairy has different plans for its dairy business, which includes flavoured milk, lassi, curd, butter and cheese besides its toned milks. Each of these products has a regional stronghold, with a shelf life of 10 days. However, the company is looking at alternatives that would increase the shelf life and allow the products to be distributed in other parts of the country as well. In the ice cream segment, the company has been able to capture 15 per cent of the market, and hopes to increase it to 20 per cent by 2008. On MDILs marketing strategies while the company does a lot of innovative advertising and on field activities, it spends 3-4 per cent of the turnover on marketing. All categories were experiencing a growth of 30-40 per cent per annum, and that the turnover was growing at 15-17 per cent every year. Mother Dairy had clocked a turnover of Rs 1,800 crore in 2005-06 and was looking at clocking Rs 2,200 crore in 2006-07. Diversification Moves by Mother Diary After becoming a pan-India player recently, dairy chain Mother Dairy, a subsidiary of the National Diary Development Board, is now eyeing a turnover of one billion dollar in the next two years. Following expansion of their business in other cities and with the launch of new products, they are expecting to cross one billion dollar turnover by the end of FY 2009. The dairy chains topline has been growing at a rate of 22-25 per cent per annum and is expecting a turnover of Rs 2,700 crore this fiscal. Mother Dairy will be the second dairy chain in the country after Amul to cross the one billion turnover milestone, if it achieves the target. For over three decades, Mother Dairy restricted its presence mainly in the National Capital Region in the fresh milk and other milk products segment. This year it went for a market expansion across the country. They have a plan to capture all the top six markets in the milk and milk products segment in the country. It has recently entered the fresh milk market in Hyderabad and simultaneously made foray into curd, ice-cream and lassi segments in Mumbai market. Mother Dairy markets dairy products such as fresh liquid milk, ice-creams, and other milk products. It also markets Dhara range of edible oils and the Safal range of fresh fruits and vegetables and fruit juices. Mother Dairy are present by and large in most of the big categories; now it is more about foraying into niches and value-added versions in the same categories. For instance, they have been in the curd and ‘lassi’ categories for around five-six years, but they have now forayed into probiotic curd and ‘lassi’. Advertisement and Promotion by Mother Dairy On the marketing front, Mother Dairy says its trying to take its product campaigns and communications to a higher platform. For instance, in the case of milk, the campaigns do not talk about the obvious benefits milk is good for health, it has calcium and so on but rather it targets children and are created around ideas such as The country needs you, grow faster. As far as products such as butter, cheese and ice creams go, the campaigns have been created around taste. For butter again, the focus is on children. Amul butter may be selling the most, but the advertising and promotions are almost always targeted at adults, points out an analyst citing Amuls popular Utterly-Butterly campaigns. Here, Mother Dairy has dared to go different. Since 60 per cent butter is consumed by kids, the company wants them to sit up and take notice of its butter. Makkhan Singh, a sturdy jovial cow (a cartoon character) has been made its brand ambassador. While Mother Dairy has been carrying out school programmes games and activities – involving Makkhan Singh in Delhi, it has plans to take such activities to Mumbai and Kolkata as well. It also runs a gaming website on the character to attract children. Equity and empathy are being built for the brand, the values for which it stands, and the various other Mother Dairy products, which draw their core values from Mother Dairy milk. Its cheese for children again. A couple of months ago, Mother Dairy carried out a retail activity: Cheese khao superhero ban jao, where kids buying cheese at a retail outlet were invited for a photo op dressed as superheros through Polaroid cameras; and the framed photograph was presented to them. The activity was carried out in about 150 outlets in Delhi and Mumbai, with about 20,000-25,000 snaps being taken. It claims that the exercise resulted in better ties with retailers. A positive response made Mother Dairy to repeat it in Kolkota as well. Clearly, Mother Dairy has aggressive plans. But, strong regional brands and other co-operatives will continue to give it tough competition. It will not be a cakewalk anymore. Mother Dairy and Its Programme for Management of Change Mother Dairy looked at all its operations, strengths and weaknesses as well as opportunities available, and came to the conclusion that it had to become more customer centred (rather than merely being farmer or supplier centred). This required paying close attention to the customer needs and quality. Mother Dairy realized that it was not enough that Mother Dairy itself was wedded to these ideas; the entire supply chain had to conform. Hence it launched a â€Å"Total Quality Management† or TQM to ensure the high quality of the products from the starting point (the village farmer who supplied milk) right through the value chain until it reached the consumer. This meant the need for the involvement of farmers, transporters, factory personnel, wholesalers and retailers, each of whom had a role to play. What began as a TQM movement radually became a movement for management of change in the entire value chain. Mother Dairy’s Management of Change (MOC) initiative was launched in six areas: cleanliness of the dairy co-operative societies, planning and budgeting of the dairy cooperative society, artificial insemination service, quality testing and milk measurement by the dairy co-operatives, animal feeding and management practices and self leadership development. Analysis and the Result of The Case The strategy implied by Mother Dairy was that it wanted to increase its market share by providing the best quality to its consumers and building trust with the customers in the long run unlike other organization, there objective is not to maximize profit. Their strategy involves paying the best price to the farmers then making a large profit. Thus there objective is to give the best price to there suppliers. Few common strategies adopted by them is as follows: Common branding Focused approach Product differentiation Smart Marketing Product enhancement and assured quality etc Recently to increase its market share it has introduced several new products positioned against its competitors like amul. Some of the items are ice-cream, lassi, curd, mishti doi etc. The modus operandi includes providing the best quality and taste which is almost a substitute to the home made products. So the mother dairy is trying to get more familiar taste and come closer to the consumers directly. In case of the marketing of the mother dairy products as in the case example of marketing of cheese, in which they have targeted a age group. They are much targeted to a particular age group especially kids and a younger people who are in the growing age. End Notes Mother dairy plans to increase its market share with the introduction of new products and enhancing its market outside delhi to other places. Mother dairy has launched its ice-creams ,curd ,probiotic curd, sweet curd etc. to increase the market share. The advertisement strategies used by Mother dairy is also unique and better than its competitors. A specific age group is targeted and effort is made to sustain that age group of customers. Also profit is the least important motive of it but customer satisfaction is the main roots of their growth. . Bibliography 1. http://www.thehindubusinessline.com/2004/12/31/07hdline.htm 2. http://www.rediff.com/money/2006/jul/04spec1.htm 3. www.nddb.org 4. www.motherdairy.com 5. http://www.fnbnews.com/article/ articled=19121 6.http://www.icmrindia.org/casestudies/catalogue/Business%20strategy2/National%20Dairy%20Development%20Board-Dairy%20Cooperative%20Movement.htm 7. Empowerment Case Studies: National Dairy Development Board 8. www.indiadairy.com 9. Opportunities and Challenges in the Indian Dairy Industry – Dr. K. G. Karmakar and Dr. G. D. Banerjee

What is Economics? Essay -- Defining Economics

Many people think that economics is about money. Well, to some extent this is true. Economics has a lot to do with money: with how much money people are paid; how much they spend: what it costs to buy various items; how much money firms earn; how much money there is in total in the economy. But despite the large number of areas in which our lives are concerned with money, economics is more than just the study of money. It is concerned with:  · The production of goods and services: how much the economy produces; what particular combination of goods and services; how much each firm produces; what techniques of production they use; how many people they employ.  · The consumption of goods and services: how much the population as a whole spends (and how much it saves); what the pattern of consumption is in the economy; how much people buy of particular items; what particular individuals choose to buy; how people’s consumption is affected by prices, advertising, fashion and other factors. In 1932 Professor Lionel Robbins defined economics as â€Å" the science, which studies human behaviour as a relationship between ends and scarce means which have alternative uses.† Economics is simply the study of how society decides what, how and for whom to produce. In answering the questions what, how and for whom to produce, economics explains how scarce resources are allocated between competing claims on their use. The central economic problem is the problem of scarcity. ..

Aeneas and Jesus Essay

Roman ideal of pietas which Virgil’s Aeneas embodies the observation of what is due to the Gods and work forces. and obeying one’s fate ( destiny ) or naming. In Virgil’s The Aeneid. Aeneas has no pick but to be devoted to the Gods. while Jesus in The New Testament choices freely to be devoted to one God. Religion for the Romans was really tied up in thoughts of duties. non merely to the Gods. but to one’s household and state every bit good. Aeneas preserves his saneness and the lives of his work forces. by halting his ain anxiousnesss and desires to the demands of destiny and the regulations of piousness. Religion in The Aeneid besides involves doing forfeits and supplications to the Gods. The thought was if you did that. the Gods might wish you and assist you. The thing is they might besides disregard you and mess up your life for no ground. Therefore. when Aeneas tells Dido. â€Å"I canvas for Italy non of my ain free will. † he doesn’t mean that his destiny is coercing him to travel at that place. He means that he has an duty ( responsibility ) to travel at that place. which he is taking to populate up to. On the other manus. Jesus believes in one God. Jesus is wholly devoted to his God and goes about teaching society about how good his God is. In the New Testament. Jesus has people or a undermentioned to the full committed and devoted to God. The four Gospels describe Jesus’s life until his Resurrection. and the balance of the New Testament concerns itself with the community of followings of Jesus that steadily grows after his decease. Concluding. Aeneas and Jesus are two different characters who have given their devotedness to their ain Supreme beings. It was Aeneas’s piousness or responsibility to transport his household with him to follow his devotedness to the Gods. In contrast. Jesus uses his free will to learn us to follow his God. Aeneas has to give his free will to give to his Supreme beings because it is his destiny while Jesus sacrifices himself voluntarily. ?

ICT in U.K. Education Essay

Information and communication technologies are changing the life styles of human beings and the activities of organizations and individuals that depend on information. ICT stands for Information Communications Technology. ICT coordinates the individuals, businesses and organizations by using the digital technology. ICT is highly adopted by many government organizations it the areas like community services and educational programs. The richness of innovative technology for learning process made the system to be adopted by various government organizations in different countries by for their developmental programs. The quick development in information and communication technology (ICT) has significant changes in the way the world operates and communicates. This has an impact on educational needs, both in terms of the comfort and the delivery of educational services. Overview of ICT activities in UK Education sector According to BECTA (the British Educational Communications and Technology Agency, December 2006) the ICT has made a good achievements in education of U. K. The U. K government has invested more than ? 3. 5 billion to create an infrastructure for ICT in the schools of England from the year of 1998. By adopting ICT technology, the UK schools have developed online curriculum through multimedia based teaching and learning programs. The Infra structure in U. K schools was increased to facilitate computer based teaching programs. The pupil to computer access ratio is 1:6 in primary schools and in 1:3 in secondary schools. The internet is accessed by 99% of schools in U. K. In that 97% of primary schools and 99% of secondary schools are connected to the broadband network. The U. K government has implemented single educational network to facilitate the broadband connection to every school in the country. The broadband connection is accessed by 16 million of users in education system and with the use of ICT, 350000 of U. K teachers were saving time in regular teaching administration activities. In U. K, every school has interactive white board and every day, one million primary school children are using the e-learning process in class (according to the DfES) PURPOSE OF STUDY The scope of the current study The current study focuses on the leadership and management strategies in implementing the ICT in education of U. K context. Vision towards ICT Becta has the following vision for the implementation of ICT The engaged school – ICT supports both ‘formal’ and ‘informal’ learning by breaking down the barriers within the school and between the school and the community it serves. The extended school – ICT extends the School services to society by offering the facilities like health, leisure and recreation by adopting ‘open all hours’ philosophy. The expanded school – ICT learning process allows cross-organizational, collaborative models to facilitate new ways of learning. Purpose in implementing ICT Jagdish Rai analysed 3 types of purposes for the education institutes in adopting ICT 1. ICT for courses: To Acquire and absorb flexible learning & Access to web resources, CAL, Multimedia , databases that give presentation and animation 2. ICT for learning: To apply and extend productivity & analytical tools,; evaluate through computer based tests; sharing and creating knowledge through computer and video games. 3. ICT for Admin: For information handling, Student administration, course evaluation